Tracking user interactions

Events being saved to calendars

For regular events, we track when users save them to their calendars.

To be more precise...

We track the initiation of the save process via clicks at the landing page, from email direct links, and from Add to Calendar Buttons with active Proxy option. The actual save can not be tracked, since it happens in the calendar app.

We also only do this for regular events, not for RSVP setups. In the RSVP case, we show the replies instead (enough tracking needed).

Landing page views

We also track the hits/views of your landingpages.

This also includes the country of the user, a potential referrer, as well as UTM params. This data cannot be linked to any specific individual. Therefore, you do not need to be worried about and data privacy issues!

For UTM parameters, you can add the following to any URL linking to your landingpages and we will keep track.

• utm_source
• utm_medium
• utm_campaign
• utm_term
• utm_content

Where to find this info

You will get to those statistics via the respective event - either at the event overview page or at an event's detail page (at the very top via the statistic button).

At this analytics page, you can see the number of saves per calendar provider for a specific time span as well as the landing page's data. You can easily change the time you want to check data for, switch between different visualization types and hover the graphics to get more information.

When we are looking at a multi-date-event, where the user needs to save multiple events, those events are split up with a number suffix - like google-2 for the second date, saved with the Google Calendar option.