Understand Event Analytics

Use Statistic to understand how people interact with a shared event. For RSVP attendance, use the separate RSVP Answers dashboard.

Open the report

1. Find the event in Events.
2. Open its Statistic action from the overview or the event summary.
3. Choose a Timespan, such as the last 7, 30, or 90 days, or a custom range.
4. Choose whether to group the results by days or months where available.
5. Hover over a chart to inspect individual values.

Subscription groups also have a statistics view. Check the event or group name before comparing results so you are looking at the intended sharing item.

What a save means

Saves measures the start of the calendar-saving process: a click on a calendar option. It does not confirm that the person completed the final save inside their calendar app.

Tracked entry points include the landing page, provided email links, and website buttons using a style with Proxy enabled. A directly shared .ics file does not provide this tracking.

Calendar providers appear separately so you can see which options people choose. In a multi-date event, a suffix such as google-2 identifies the second date's Google Calendar action. Do not treat these separate actions as a count of unique attendees.

Read landing page views

Landing Page Views shows visits to the hosted page. The report also offers country, referrer, and campaign information when available.

A view is not a registration or a calendar save. One person may visit more than once. Some visitors arrive without a usable referrer or campaign tag, so an empty source does not automatically indicate a tracking fault.

Compare campaigns with UTM tags

Add campaign tags to the landing page link you share. For example:

https://caldn.net/YOUR-PROKEY?utm_source=newsletter&utm_medium=email&utm_campaign=autumn-workshop

Use consistent names so campaigns remain easy to compare. Supported fields are utm_source, utm_medium, utm_campaign, utm_term, and utm_content. When a link already contains ?, add another parameter with &.

Use campaign names rather than personal details in these URLs. The report helps compare traffic sources; it is not an attendee identification tool.

If the numbers look wrong

Check the selected time range and whether you opened the correct event or group. For missing website-button saves, check the Proxy setting in the event's published style. Then make a test click through the same link your audience uses.

For confirmed attendance and downloadable guest lists, use Manage RSVP responses. For more website interaction tracking, ask your website team to use the Button's tracking options rather than interpreting a save click as attendance.